19 January 2017
TOURISM and Hospitality Industry Minister Dr Walter Mzembi will lead the Zimbabwe delegation at the Feria Internacional de Turismo/International Tourism Trade Fair (FITUR) in Spain.
The FITUR, which is being held in Madrid started yesterday and will end on Sunday.
“Zimbabwe’s participation at this year’s edition of FITUR is not only essential from a destination marketing, networking and business exploration but also critical as Zimbabwe gears up for a challenge towards the interest of winning the United Nations World Tourism Organisation (UNWTO) Secretary General Post to be occupied in September.
“With the UNWTO headquartered in Madrid, Spain, all the activities that further the campaign of the would-be UNWTO Secretary General candidature will be conducted during this period,” said Karikoga Kaseke ZTA chief executive.
He added that the fair offers an opportunity for the country to leverage on the existing relations as well as “forge strategic partnerships that are of essence to the promotion of Zimbabwe tourism in the global sphere.”
It was added that the platform “to contribute to the global tourism deliberations and decisions that will further the development of tourism in Zimbabwe.”
The ZTA said that “FITUR is the leading tourism and trade fair in Spain and one of the most important in the travel industry worldwide attracting more than 10 000 exhibiting companies from 165 countries, more than 126 000 trade participants and 98 000 public visitation. “
During the fair, Minister Mzembi will also launch his campaign for the UNWTO Secretary General Post today.
The ZTA added that “the launch will provide a platform for him to outline his vision and strategic plan of how he intends to lead the global tourism body if elected to the much coveted post.
“Zimbabwe has recorded an increase in arrivals of arrivals over the past year.
“Arrivals from Europe rose by 28 percent from 21 496 in 2015 to 27 433 in 2016 with Spain among the major European markets like Belgium, Netherlands, Luxemburg, France, Germany and Austria that recorded increases. “
Minister Mzembi’s delegation comprises officials from his Ministry and the Zimbabwe Tourism Authority.